Universal has opened a new theme park to rival Disney World in Florida.
NBCUniversal owner Comcast, which also owns Sky News, is rewriting the Orlando travel itinerary with its $7bn Epic Universe.
The 750-acre park features five worlds themed around movie and game franchises NBCUniversal owns or licenses.
These include Super Nintendo World, complete with a Mario Kart ride, and the immersive Wizarding World of Harry Potter - Ministry of Magic.
How to Train Your Dragon - Isle of Berk, Celestial Park and Dark Universe complete the park.
The project is the first major theme park to open in the US in more than 20 years and marks Comcast's largest investment in Universal attractions since it gained control of the business in 2011.
Comcast president Mike Cavanagh said: "This is the one part of the media ecosystem that is not vulnerable to screen-shifting. It's still beloved as a thing to do with friends and family.
"It would be silly not to be stepping on the gas."
Epic Universe could attract 9.5 million visitors and bring in more than $1.3bn in revenue in 2026, analyst Craig Moffett has predicted.
Another new Universal theme park is also in the pipeline, with the company set to open its first European resort in 2031.
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The park will be in Bedfordshire and is expected to become the UK's most popular visitor attraction.
The UK government has said it will bring in an estimated £50bn to the British economy and create around 28,000 jobs.
(c) Sky News 2025: Universal opens $7bn Epic Universe theme park to rival Disney World in Florida
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